Everyone says content is the king. However, it isn’t worth a penny when nobody even reads it. Whether you are a blogger, writer, or a marketer, you must know how to keep people engaged with your content.
With user-friendly blog content, you can keep your readers engaged until the end. As a result, it will reduce the bounce rate of your website that’ll positively affect your rankings on SERP. A plethora of methods can be used to improve the UX of a blog.
With that said, let us take a look at some prominent tips to stick your reader like a magnet. But, before that…
Benefits of having a better UX
- A user-friendly blog post allows the audience to spend more time on your website. From an SEO point of view, it reduces the bounce rate and improves your website rankings.
- If you write informational content, a better UX will encourage the user to read more of your posts. Hence, you’ll be able to divert your traffic across multiple pages of your website.
- If you manage to create curiosity with your content about what’s coming next, you can significantly improve the user engagement on your blog.
- With a great UX, quality content, and helpful information, you can gain genuine subscribers for your blog. This will gradually help you in other marketing strategies.
How to improve user experience in a blog post?
Here’s a rundown of everything you need to consider to improve the UX of your content:
- Make a compelling headline
The headline is the first thing that your audience reads. Whether you gain organic or direct traffic, your headline will decide if the user will read further or not. Therefore, make sure you brainstorm a lot about your headline. Your headline must be catchy and attractive. However, don’t clickbait your user otherwise it will result in a bad reputation. Ensure that your headline is simple, contains power words, includes numbers, and shorter in length.
- Design an attractive featured image
When you share your content on social platforms such as Facebook or LinkedIn, they showcase your featured image in the snippet. Moreover, when a visitor heads to the homepage of your blog and navigates to the blog section, he can see featured images above the title of your blog. A featured image tells the main concept of content at a glance. To make a compelling featured image, you can use various royalty-free image sites such as Unsplash. Moreover, while you make your featured images, you must ensure that they are relevant to your content, perfect in size, and great in terms of quality.
- Write in-depth content
As you may already know, the content body is the most crucial element of your content because it conveys the information that you want to deliver. As of now, audience and search engines are preferring in-depth content that answers a query in detail. Moreover, a lengthy blog post also helps in outranking your competitors in the search engine results page.
- Include multimedia content in your article
As in-depth and detailed content is becoming a trend nowadays, users may feel bored with lengthy and unattractive paragraphs. Therefore, to add up some spark in your content, you need to make use of multimedia content. This content allows visitors to remain engaged throughout the content. You can use media formats such as videos, GIFs, images, and slideshows.
- Embed social sharing buttons
After you’ve optimized your content for the maximum readability, your visitors will surely want to share it with their friends. Therefore, make sure that you allow them to do so by providing social sharing buttons on your website. As you may already know, social media is a great source of traffic. Moreover, when your website link is shared on social media and people interact with your link, it increases the social signals on your website that results in improved rankings on SERP.
- Provide quizzes and surveys
Surveys and quizzes are not just attractive but a great form of collecting data from your visitors as well. With the help of quizzes and surveys, you can allow your readers to engage with your website that increases the user experience. Moreover, the data you collected through the surveys can also be used for your other marketing tactics. There are a large number of websites that allow you to create quizzes and surveys for free and embed them on your website.
- Include a call to action
Once you have done everything mentioned above, you surely deserve a reward. After all, you’ve managed to keep your reader engaged until the end. Now, you can instruct him to do whatever you want. Whether it is purchasing a product, head towards another page, or follow you on your social media channel, you just need to command the audience for it.
If you add Infographics in your blog, it interacts with the user more. As interactive images are always like by users. Try to use them in the mid and last in your blog.
Podcast is a digital audio file. Users who don’t like to read long text, for them Podcast is good option
- Embed Video
Embed Video helps to increase the number of users. As these videos contain a lot of useful information.
If a blog is for business then one can add slideshare to present about their business to customers and to potential clients.
Content with a great user experience never fails to convert. Whether you’ve been writing for a day or a year, make sure to follow the tips given above to get the most out of your content. That’s all we have for today.